Qualcomm Said to Hire GM Developer of Futuristic Vehicles

Qualcomm Inc. (QCOM), the largest seller of mobile-phone semiconductors, is hiring Chris Borroni-Bird, who left General Motors Co. (GM) where he developed futuristic vehicles, said a person familiar with the decision.

The person asked not to be identified because the hiring hasn’t been announced.

Borroni-Bird, who joined Detroit-based GM about a decade ago after working at the predecessor of Chrysler Group LLC, worked on advanced vehicle research and development. He wrote a book, “Reinventing the Automobile,” with then-GM Vice President of R&D Lawrence Burns and William Mitchell, the late Massachusetts Institute of Technology professor, about the future of urban mobility that was published in 2010.

GM yesterday said Borroni-Bird left his job at the automaker to work for another company. Emily Kilpatrick, a spokeswoman for San Diego-based Qualcomm, declined to comment, and GM didn’t make Borroni-Bird available.

Borroni-Bird, seen in recent years demonstrating projects such as the pod-like EN-V self-driving vehicle, was becoming a public face for GM’s advanced technology efforts, Jim Hall, a principal of consulting firm 2953 Analytics Inc., said yesterday in a telephone interview.

“Every loss of an employee at General Motors is at one point a problem for them right now,” said Hall, who is based in Birmingham, Michigan.

To contact the reporter on this story: Tim Higgins in Detroit at thiggins21@bloomberg.net

To contact the editor responsible for this story: Jamie Butters at jbutters@bloomberg.net

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