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May 2 (Bloomberg) -- Bloomberg's Peter Robison reports on his experience at a Get Motivated! seminar in Oklahoma City and attending a TD Ameritrade Holding Corp. investing class promoted at the event. (Source: Bloomberg)

A Florida company that hired celebrities including Rudy Giuliani and Colin Powell for motivational events that filled arenas around the U.S. has closed, leaving lawsuits complaining of unpaid bills.

Get Motivated Seminars Inc. drew as many as 400,000 people a year, selling tickets starting at $1.95 to daylong pageants featuring fireworks and confetti. The seminars were actually vehicles for investment firms to sell courses in stock options and other trading tactics from the same stage where luminaries held forth, Bloomberg News reported May 2.

Commercial presenters promoted annual returns of as much as 25 percent. A Michigan pastor told Bloomberg he lost $11,500 trading options after paying for $12,000 of classes advertised at a Get Motivated seminar.

After a sparsely attended event in June in Buffalo, New York, starring former Republican presidential candidate Steve Forbes, comedian Bill Cosby and Apple Inc. co-founder Steve Wozniak, Get Motivated canceled seminars scheduled for Michigan and Kentucky. The Tampa, Florida-based company shut down July 2, said Rick Nash, a spokesman. A sister firm that sold financial courses, WealthRock LLC of Draper, Utah, also terminated most of its staff, Nash said. The companies employed more than 250.

“It’s a hard business to make a profit,” said John LaRosa, research director at Marketdata Enterprises Inc. in Tampa. “We really haven’t seen anybody else doing this kind of format, where you have six or more big-name people that require large speaking fees.”

Last Stop

The Washington Speakers Bureau was owed $1.7 million for speeches made between November 2011 and February 2012, according to claims in legal documents. The bureau represents well-known people who spoke at the events, including Giuliani, a former New York mayor, Powell, a former U.S. secretary of state, and former first lady Laura Bush, who made their last Get Motivated appearances on Feb. 16. Michael Menchel, the bureau’s senior vice president, declined to comment.

Speakers were supposed to earn $35,000 to $125,000 an appearance, according to the documents. Most speeches lasted 20 minutes. Giuliani netted $1.8 million from January 2006 to February 2007 for more than 20 Get Motivated events, according to disclosures he filed while running for president in 2008.

At Get Motivated’s last stop in Buffalo June 12, the 18,690-seat First Niagara Center was less than half full. Cosby, in a blue State University of New York at Buffalo sweatshirt and sweatpants, mixed one-liners with an appeal for seminar-goers to listen to the speakers selling financial instruction.

“All these millionaires are coming up and telling you how to make it,” he said. “Come on, understand what they’re saying. Get up.”

Door Prize

Until February, Get Motivated had a partnership with Investools, a unit of discount broker TD Ameritrade Holding Corp. (AMTD) that offered options training costing as much as $20,000. The Buffalo courses were to be taught by WealthRock, which is owned by Joseph Johnson, a resident of Apollo Beach, Florida, who bought Get Motivated in January.

Buffalo ticket holders were entered in a raffle, and Jerry Petrotto won the $10,000 grand prize. He said he hasn’t received a check and the company hasn’t returned calls or e-mails. A Get Motivated Facebook page still promotes him as the winner.

“It’s just disappointing they disappear right after my moment,” said Petrotto, 53, a design engineer from Williamsville, New York.

Johnson is named in a lawsuit in Hillsborough County, Florida, alleging he defaulted on a $12 million loan from an investor that he used to buy and operate Get Motivated. Laurence Pino, a lawyer representing the investor, said he couldn’t comment on the case. Companies that handled advertising, Web design and other services for the Tampa company have filed suits for allegedly unpaid bills.

Possible ‘Relaunch’

Johnson is working with Get Motivated’s founder, Peter Lowe, to raise money to “relaunch” the seminars, Nash said. He said debts incurred since Johnson took control will be repaid once funding is secured and events resume. Johnson is in negotiations to resolve the lawsuit, according to Nash.

“Joe’s a really good guy and his intentions were the best,” Nash said. Johnson didn’t return telephone calls.

Peter Lowe, the son of a missionary, started Get Motivated 10 years ago, after the collapse of another celebrity seminar series he ran, called Success. Get Motivated also featured his wife Tamara Lowe, a self-help book author who performed a rap about Jesus at the events. The Lowes divorced in April.

Johnson paid $11.75 million for Get Motivated, with $4.75 million up front and the rest in promissory notes, according to documents filed in the divorce. Though Johnson is behind in payments, “he is working very, very hard to make everything as successful as possible,” Peter Lowe said. “I would like all those people, including myself, to get paid.”

Lowe said he has filled arenas for 20 years and is confident he could do it again.

“Get Motivated is about learning how to deal with the twists and turns of life -- when you’re beat down, how to get up,” said Lowe, 53. “This is probably a living example of that right now.”

To contact the reporter on this story: Peter Robison in Seattle at

To contact the editor responsible for this story: Gary Putka at

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