Hamptons Scene, Bruce Richards, $40,000 Colicchio Dinner

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Photographer: Amanda Gordon/Bloomberg

Bruce Richards, CEO of Marathon Asset Management LP, chatting with Lori Silverbush and Tom Colicchio.

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Photographer: Amanda Gordon/Bloomberg

Bruce Richards, CEO of Marathon Asset Management LP, chatting with Lori Silverbush and Tom Colicchio. Close

Bruce Richards, CEO of Marathon Asset Management LP, chatting with Lori Silverbush and Tom Colicchio.

Photographer: Amanda Gordon/Bloomberg

Some al fresco dining in the Southampton backyard of Bruce and Avis Richards. Close

Some al fresco dining in the Southampton backyard of Bruce and Avis Richards.

Photographer: Amanda Gordon/Bloomberg

The farm stand at the party turned into a make-your-own goody bag at the end of the night. In 2010, United Way of New York City helped local farmers deliver 208,000 pounds of produce to 38 food pantries. Close

The farm stand at the party turned into a make-your-own goody bag at the end of the night. In 2010, United Way of New... Read More

Photographer: Amanda Gordon/Bloomberg

Happy after making a winning $40,000 bid for a dinner prepared by Tom Colicchio with music by Jon Bon Jovi: William Hardie, a managing director at Houlihan Lokey, and his girlfriend, Lindsay Hoffner, a former investment banker who is now designing jewelry. Close

Happy after making a winning $40,000 bid for a dinner prepared by Tom Colicchio with music by Jon Bon Jovi: William... Read More

Photographer: Amanda Gordon/Bloomberg

Joan Hornig, a jewelry designer whose pieces raise awareness and funds for charities. Close

Joan Hornig, a jewelry designer whose pieces raise awareness and funds for charities.

Photographer: Amanda Gordon/Bloomberg

Kevin Taylor, senior vice president for institutional advancement at United Way of New York City, Jon Bon Jovi, an event chairman, and Jennifer Jones Austin, senior vice president for community advancement at United Way of New York City. Close

Kevin Taylor, senior vice president for institutional advancement at United Way of New York City, Jon Bon Jovi, an... Read More

Photographer: Amanda Gordon/Bloomberg

Eva Dillon and Brendan Dillon of UBS. Close

Eva Dillon and Brendan Dillon of UBS.

Photographer: Amanda Gordon/Bloomberg

Grilling peaches at the Craftbar station. Close

Grilling peaches at the Craftbar station.

Photographer: Amanda Gordon/Bloomberg

Josh Malkin, a financial adviser at Morgan Stanley, and Jamie Malkin. Close

Josh Malkin, a financial adviser at Morgan Stanley, and Jamie Malkin.

Photographer: Amanda Gordon/Bloomberg

Dan Gluck, a hedge fund manager at George Weiss Associates and Amanda Russell, a fitness expert. Gluck is a co-founder of Health Warrior, which sells chia seeds and chia bars online and at Whole Foods. Close

Dan Gluck, a hedge fund manager at George Weiss Associates and Amanda Russell, a fitness expert. Gluck is a... Read More

Photographer: Amanda Gordon/Bloomberg

Raphael Di Tommaso, the interior decorator working on the Richards home in Southampton, near bookcases he artfully arranged. Close

Raphael Di Tommaso, the interior decorator working on the Richards home in Southampton, near bookcases he artfully arranged.

Photographer: Amanda Gordon/Bloomberg

Dylan Richards, Bruce Richards and Greg Herschell, a financial planner who served on the "What's On the Table?" benefit committee. Close

Dylan Richards, Bruce Richards and Greg Herschell, a financial planner who served on the "What's On the Table?" benefit committee.

Bruce Richards stood under a party tent anchored by multiple stakes in the lawn of his Southampton home. He was hosting the United Way of New York City “What’s on the Table?” benefit Saturday night.

“They promised it will all be back to normal tomorrow,” said the chief executive of Marathon Asset Management LP, who clearly didn’t mind supporting programs that fight hunger and boost nutrition in New York City.

Wearing a light-blue Brioni jacket, Richards and his wife, Avis, welcomed more than 300 guests to their property. Her dressy white shorts were covered in pink and yellow flowers. Tickets were $250, and the event raised more than $200,000.

Among its many initiatives, United Way of New York City funds urban farms, teaches healthful cooking, and brings local farm produce to food pantries.

Nutritionist Leigh Kusovitsky said she spends about 25 percent of her job at food pantries and soup kitchens.

Last week a family at a pantry in Queens, New York, left with a bag of whole-wheat pasta, fresh eggs, green beans and bread from a local bakery.

“It looked like what anyone would get at a supermarket,” Kusovitsky said, adding that the United Way promotes and funds “client choice” at pantries, allowing clients to select their own food.

Guests had their choice of produce from a farm stand set up near the driveway. On their way out they filled up brown paper bags with peppers, eggplant, zucchini and corn.

Small Plates

During the party, healthy fare came on small plates prepared by chefs at Tom Colicchio’s restaurants, including peaches served with prosciutto or sweet ricotta, from Craftbar’s Lauren Hirschberg.

William Hardie, a managing director at Houlihan Lokey, gave the evening a boost with his $40,000 bid for a dinner prepared by Colicchio with music by Jon Bon Jovi. The chef and the rocker were event co-chairmen.

Was it odd to be helping the hungry at a party in the Hamptons? “Whatever it takes to get people to show up and open up their wallets, that’s what it’s about,” Hardie said.

Colicchio’s wife, Lori Silverbush, encouraged guests to call their representatives in Congress to protect funding in the Farm Bill for the Supplemental Nutrition Assistance Program. Her documentary about hunger, “A Place at the Table,” is set for theatrical release in February 2013.

“What’s hard is when people don’t ask the obvious question, which is why we have double the food we need in this country, and people are still hungry,” she said.

Rose Garden

John Demsey, the group president of Estee Lauder Cos. Inc. (EL), checked out the rose garden with hybrid varieties planted by the home’s former owner, philanthropist Carroll Petrie.

Interior decorator Raphael Di Tommaso, who is working on the home, pointed out highlights on the first floor such as an old snooker table and books he arranged by color.

On the kitchen counter were home-baked muffins and Think bars. The Richards family eats healthy, said son Dylan, a junior at Columbia Grammar & Preparatory School.

With the help of his film-producing mom, he presents 90- second videos on a show called “Dylan’s Lunchbox,” in which he cooks nutritious meals with restaurant chefs. They appear on YouTube and NYC Life, the flagship station of NYC Media, the official network of the City of New York. A half-hour series of the same name is scheduled to have its premiere on Oct. 31.

“He makes a very good challah,” his mom said.

(Amanda Gordon is a writer and photographer for Muse, the arts and leisure section of Bloomberg News. Any opinions expressed are her own.)

To contact the writer on this story: Amanda Gordon at agordon01@bloomberg.net or on Twitter @amandagordon.

To contact the editor responsible for this story: Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.

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