CTC Media’s TV Weekly Audience Gains in Russia, TNS-Global Says

CTC Media Inc. (CTCM)’s CTC television channel saw its average daily share of Russian viewers rise in the week to Aug. 19, according to TNS-Global.

The share of Russian viewers aged 18 years and older for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, climbed to 5.3 percent in the week to Aug. 19 from 4.8 percent a week earlier, TNS-Global said by e-mail today. CTC advanced to sixth most-watched TV channel in the week to Aug. 19 from seventh a week earlier.

CTC’s average daily audience among viewers 4 years old and over gained to 5.9 percent in the week to Aug. 19 from 5.2 percent in the previous week, the data show. CTC rose to fifth most-watched TV channel from sixth last week, outpacing Fifth Channel, the researcher said.

Russia’s NTV Television, Rossiya-1, Pervyi Kanal and TNT TV were the top four most watched channels in both categories. Fifth Channel placed ahead of CTC among viewers 18 years and older, the data show.

To contact the reporters on this story: Halia Pavliva in New York at hpavliva@bloomberg.net

To contact the editor responsible for this story: Tal Barak Harif at tbarak@bloomberg.net

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