Jaguars to Play One Game a Year Through 2016 at London’s Wembley

The Jacksonville Jaguars will play a regular-season game annually at Wembley Stadium in London from 2013 to 2016.

“Playing a home game in London over four seasons is consistent with our vision to introduce and grow the Jaguars brand globally,” team owner Shahid Khan said in a statement yesterday on the team’s website.

The National Football League said it’s seeking to add a second game in the U.K. to its 2013 calendar in addition to the Jaguars’ game. Regular-season NFL games have been played at Wembley since 2007.

The St. Louis Rams will host the New England Patriots at Wembley on Oct. 28 this season. The Rams on Aug. 13 withdrew from a commitment to play regular-season games in London in 2013 and 2014.

“We’ve had a tremendously positive reaction to our sport in the U.K.,” NFL Commissioner Roger Goodell said. “Our goal is to continue to grow the game and this commitment by the Jacksonville Jaguars represents a major step forward in our international efforts.”

Jacksonville’s 2013 opponent has yet to be determined.

NFL team owners approved the sale of the Jaguars to Khan, the owner of auto parts maker Flex-N-Gate Corp., on Dec. 14. Khan previously failed in an attempt to buy the Rams.

Jacksonville went 5-11 last season, finishing third in the four-team American Football Conference South ahead of the Indianapolis Colts, who tied the Rams for the worst record in the league at 2-14.

To contact the reporter on this story: Dex McLuskey in Dallas at dmcluskey@bloomberg.net

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net.

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