Bentley Debuts Mulsanne Convertible to Compete With Rolls-Royce

Bentley Motors Ltd., the British super-luxury brand owned by Volkswagen AG (VOW), presented a convertible concept version of its flagship Mulsanne model to vie with the Rolls Royce Phantom Drophead Coupe.

The model would cost more than the Mulsanne sedan, which is sold for $286,000, if the carmaker goes ahead with production, the Crewe, England-based company said in an e-mailed statement today. The engine would be a 512-horsepower turbocharged V8 engine.

“The convertible concept will extend the appeal of the Mulsanne family, while enhancing the profile of the Bentley brand, particularly in new and emerging markets.” said Bentley’s Chief Executive Officer Wolfgang Duerheimer in the statement.

Bentley is extending its product offering after returning to profitability last year. It unveiled a sport-utility vehicle concept at the Geneva Motor Show earlier this year and rolled out the Continental GT Speed, the fastest Bentley ever, to tap demand from the growing ranks of wealthy consumers in China and the Middle East.

Bentley’s sales grew 32 percent to 3,929 cars in the first half of 2012 as deliveries in the U.S. outpaced China.

To contact the reporter on this story: Christian Wuestner in Berlin at cwuestner@bloomberg.net

To contact the editor responsible for this story: Chad Thomas at cthomas16@bloomberg.net

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