Blavatnik, Parsons, McCartney, Perelman, Bon Jovi: Scene

It was like summer camp for grownups in the rustic theater at Ronald Perelman’s East Hampton estate Saturday night -- except for the air conditioning, megastars and billionaires.

Perelman’s third annual fundraiser for the Apollo Theater drew 260 guests including Len Blavatnik, owner of Warner Music Group; Robert Kraft, chairman and chief executive of the New England Patriots; Aryeh Bourkoff, founder of LionTree LLC; and Randy Slifka, managing principal of Slifka Asset Management. Perelman himself is chairman and chief executive officer of MacAndrews & Forbes Holdings Inc.

The entertainment business brought Brad Grey, head of Paramount Pictures Corp.; Matthew Blank, head of Showtime Networks Inc.; and Matthew Hiltzik, a communications strategist who works with celebrities and media companies.

Pharrell Williams, the rapper, producer and entrepreneur who curated the evening, wore jean shorts with a jumbo key chain that included refurbished fishing lures hanging from a belt loop. He also wore a wide-brimmed brown hat that Perelman tried on for just a moment.

Perelman wore jeans, a button-down and a baseball cap, while his wife, Anna Chapman, wore a white dress.

Richard Parsons, chairman of the Apollo and former chairman of Citigroup Inc., circulated in khakis talking about the revitalization of Harlem, the Apollo’s home.

For dinner, the guests helped themselves to chicken and waffles and quinoa salad from a buffet set up next to an outdoor fireplace. Multiple bars offered Pimm’s Cup, sangria and Pellegrino.

Earlier Eras

The music, like the setting, summoned earlier eras.

Paul McCartney joined the Isley Brothers on stage for “Twist and Shout,” a song the brothers and the Beatles covered.

Jon Bon Jovi and Richie Sambora delivered “Dead or Alive” along with memories of 1986.

Just the sight of Barry Manilow and Penny Marshall in the audience conjured the ’70s.

The program reflected the Apollo’s rich musical past and role as showcase for contemporary and new talent.

“It never gets tired, it never gets old, the magic, the magic of the Apollo,” Usher said on stage. “I really have to say that I wouldn’t be the artist I am today if I didn’t have that point of reference, watching amateurs go up there, nervous as day one.”

Usher performed hits and a new song, “Twisted,” which has a retro sound and raps by Williams.

Leah Labelle

Williams recounted attending last year’s event, where he first told L.A. Reid, chairman and CEO of Epic Records, about a new talent, Leah Labelle. Then Labelle (no relation to Patti LaBelle, by the way) performed the buoyant R&B single “Sexify” recently released by her record label Epic.

Jennifer Hudson, looking thin and pretty in pink, was the one who got the crowd on its feet, leaving the stage to wind her way through the theater.

The event, with a $5,000 ticket, raised more than $2 million, making it one of the Apollo’s largest fundraisers of the year, said the theater’s president and CEO, Jonelle Procope.

Around the tables decorated with lemons and wildflowers were actresses Anjelica Huston, Mariska Hargitay, Leelee Sobieski and Lorraine Bracco, who introduced Bon Jovi to her daughter. Also in attendance were Apollo Global Management’s W. Anthony Edson, Tracy Maitland of Advent Capital Management LLC, and Troy Dixon of Deutsche Bank Securities Inc.

Guests gave “Happy Birthday” greetings to Raymond Perelman, father of Ronald, who blew out all six candles on his chocolate birthday cake. He turned 95 this year and looked to be sipping from the fountain of youth. At his son’s estate, that means Georgica Pond or the reflecting pool in front of the house, around which Porsches and BMWs pulled up to take guests home.

(Amanda Gordon is a writer and photographer for Muse, the arts and leisure section of Bloomberg News. Any opinions expressed are her own.)

Muse highlights include Jorg von Uthmann on Paris arts and Elin McCoy on wine.

To contact the writer on this story: Amanda Gordon at agordon01@bloomberg.net or on Twitter @amandagordon.

To contact the editor responsible for this story: Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.

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Photographer: Shahar Azran/WireImage

Ronald Isley, Paul McCartney and Jon Bon Jovi perform at Apollo In The Hamptons: A Night Of Legends at The Creeks on August 11, 2012 in East Hampton, New York.

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Photographer: Shahar Azran/WireImage

Ronald Isley, Paul McCartney and Jon Bon Jovi perform at Apollo In The Hamptons: A Night Of Legends at The Creeks on August 11, 2012 in East Hampton, New York. Close

Ronald Isley, Paul McCartney and Jon Bon Jovi perform at Apollo In The Hamptons: A Night Of Legends at The Creeks on... Read More

Photographer: Shahar Azran/WireImage

Ron Perelman and Richard Parsons on the stage of Perelman's theater at his home in East Hampton, New York. Close

Ron Perelman and Richard Parsons on the stage of Perelman's theater at his home in East Hampton, New York.

Photographer: Shahar Azran/WireImage

John Sykes, president of Clear Channel Entertainment Enterprises, Rico Love, producer and songwriter, Usher, who performed, and Pharrell Williams, who curated the concert. Close

John Sykes, president of Clear Channel Entertainment Enterprises, Rico Love, producer and songwriter, Usher, who... Read More

Photographer: Shahar Azran/WireImage

Emily and Len Blavatnik. Close

Emily and Len Blavatnik.

Photographer: Shahar Azran/WireImage

Ricki Noel Lander, an actress, and Robert Kraft, chairman and CEO of the New England Patriots. Close

Ricki Noel Lander, an actress, and Robert Kraft, chairman and CEO of the New England Patriots.

Photographer: Shahar Azran via Bloomberg

Randy Slifka and Jan Fletcher Slifka. Close

Randy Slifka and Jan Fletcher Slifka.

Photographer: Shahar Azran via Bloomberg

The setting for the Apollo in the Hamptons dinner and concert was the rustic theater at Ronald Perelman's East Hampton estate. Close

The setting for the Apollo in the Hamptons dinner and concert was the rustic theater at Ronald Perelman's East Hampton estate.

Photographer: Shahar Azran/WireImage

Leah Labelle on stage at the Barn, the theater at Ronald Perelman's estate. Close

Leah Labelle on stage at the Barn, the theater at Ronald Perelman's estate.

Photographer: Shahar Azran/WireImage

Jennifer Hudson having some fun with a Robert Indiana sculpture on the grounds of Ronald Perelman's estate in East Hampton, New York. Close

Jennifer Hudson having some fun with a Robert Indiana sculpture on the grounds of Ronald Perelman's estate in East Hampton, New York.

Photographer: Shahar Azran/WireImage

Peter Hermann and Mariska Hargitay, actors, with Desiree Gruber, president and CEO of Full Picture, a marketing agency, and Kyle MacLachlan, an actor. Close

Peter Hermann and Mariska Hargitay, actors, with Desiree Gruber, president and CEO of Full Picture, a marketing... Read More

Photographer: Shahar Azran/WireImage

Jonelle Procope, president and CEO of the Apollo Theater, Ronald Perelman, an Apollo Theater board member, and Jon Bon Jovi. Perelman, Bon Jovi and Richard Parsons were co-chairmen of the Apollo in the Hamptons benefit. Close

Jonelle Procope, president and CEO of the Apollo Theater, Ronald Perelman, an Apollo Theater board member, and Jon... Read More

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