Beyonce Turns UN General Assembly Into Music Video Set

Pop star Beyonce tonight turned the United Nations General Assembly into the set of her latest music video, performing a live solo against a giant backdrop of filmed floods, wars and children in need.

Clad in a glittering floor-length white gown, the 30-year- old entertainer belted out her power ballad “I Was Here” to an audience of celebrities including Hollywood actress Julia Stiles in a 1,800-seat hall that typically hosts world leaders and top diplomats debating conflicts and global affairs.

The multiple-Grammy-award winning singer, whose hits include “Single Ladies,” is donating the proceeds from her newest single and tonight’s video to the UN. The video will be broadcast worldwide on Aug. 19, which the UN has designated as World Humanitarian Day.

Footage of the plight of the developing world and the efforts of UN humanitarian workers filled a horseshoe-shaped canvas that wrapped around the General Assembly Hall as Beyonce sang about wanting to leave a mark with lyrics such as “The hearts I have touched will be the proof that I leave. That I made a difference, and this world will see.”

As part of social media outreach seeking 1 billion supporters for World Humanitarian Day, people worldwide are urged to sign up for the campaign via Twitter and Facebook and do “something good, somewhere, for someone else.”

To contact the reporter on this story: Flavia Krause-Jackson in United Nations at fjackson@bloomberg.net

To contact the editor responsible for this story: John Walcott at jwalcott9@bloomberg.net

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