CTC Media’s CTC TV Audience Drops in Russia, TNS-Global Says

CTC Media Inc. (CTCM)’s CTC television channel saw its average daily share of Russian viewers aged 4 years and older retreat in the week to Aug. 5, according to TNS- Global.

Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, fell to 5.4 percent in the week to Aug. 5 from 5.8 percent a week earlier, data researcher TNS-Global said by e-mail today. CTC fell to seventh most- watched TV channel in the country in the week to Aug. 5, as Rossiya-2 and Fifth Channel gained viewer share, the data show.

CTC’s average daily audience among viewers 18 years old and over fell to 5 percent from 5.2, the data show. CTC declined to eight place from seventh in that viewer category, TNS-Global said.

Russia’s NTV Television, Rossiya-1 and Pervyi Kanal were the top three most watched in both categories. TNT TV, Rossiya-2 and Fifth Channel placed ahead of CTC among viewers 4 years and older, the data show. Rossiya-2, TNT TV, Fifth Channel and REN TV outpaced CTC among viewers 18 years and older in the week to Aug. 5, the data showed.

To contact the reporters on this story: Halia Pavliva in New York at hpavliva@bloomberg.net

To contact the editor responsible for this story: Tal Barak Harif at tbarak@bloomberg.net