JPMorgan Names Eileen Serra as CEO of Chase Card Services

JPMorgan Chase & Co. (JPM) named Eileen Serra chief executive officer of Chase Card Services, replacing Gordon Smith, who will co-run consumer and community banking.

Serra, 57, who currently manages Chase’s mass-affluent and high-net-worth customer businesses, will run all of card services for New York-based JPMorgan, the largest U.S. bank by assets, the company said today in an e-mailed statement.

“Eileen has excelled at every role she’s performed at the firm,” Smith said in the statement. Serra joined JPMorgan in 2006 from Merrill Lynch & Co., where she was managing director and head of private-client banking solutions. She worked at American Express Co. and McKinsey & Co. before that.

Smith was elevated to his new role on July 27 amid a shakeup of senior managers following a trading loss of at least $5.8 billion in one of the company’s London units.

To contact the reporter on this story: Dawn Kopecki in New York at dkopecki@bloomberg.net

To contact the editor responsible for this story: David Scheer at dscheer@bloomberg.net

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