NBC Says 40.7 Million Viewers Watched Olympics Opening Ceremony
Comcast Corp. (CMCSA)’s NBC Universal said 40.7 million U.S. viewers watched last night’s tape-delay of the 2012 Olympic Opening Ceremony in London, making it the most- watched ceremony ever.
The gain in viewers was about 6 million more than watched the opening ceremony in Beijing in 2008 and 15 million more than the 2004 Athens opening ceremony, the network said in an e- mailed statement. The highest viewership for an opening pageant at the Summer Olympics had been 39.8 million for the 1996 Games in Atlanta, NBC said.
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