NBC Says London Olympics Ad Sales Top $1 Billion to Set Record
By Andy Fixmer -
2012-07-25T18:21:48Z
Comcast Corp.’s NBC Universal said advertising sales for the London Olympics surpassed $1 billion, the most ever for an Olympics.
The total exceeds the previous mark set during the 2008 Beijing games by $150 million, New York-based NBC said today in an e-mailed statement.
To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net
To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net
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