NBC Says London Olympics Ad Sales Top $1 Billion to Set Record
Comcast Corp.’s NBC Universal said advertising sales for the London Olympics surpassed $1 billion, the most ever for an Olympics.
The total exceeds the previous mark set during the 2008 Beijing games by $150 million, New York-based NBC said today in an e-mailed statement.
To contact the reporter on this story: Andy Fixmer in Los Angeles at email@example.com
To contact the editor responsible for this story: Rob Golum at firstname.lastname@example.org
Bloomberg moderates all comments. Comments that are abusive or off-topic will not be posted to the site. Excessively long comments may be moderated as well. Bloomberg cannot facilitate requests to remove comments or explain individual moderation decisions.