CTC Media’s Russia TV Audience Shares Steady, TNS-Global Says

CTC Media Inc. (CTCM)’s CTC television channel remained the sixth most-watched among Russian viewers 18 years and older in the week to July 15, according to TNS-Global.

Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, slipped to 5.4 percent in the week to July 15, from 5.5 percent in the previous week, data researcher TNS-Global said by e-mail today.

CTC’s average daily audience among viewers 4 years old and over was unchanged at 5.9 percent in the week, the data show. CTC remained in fifth place among viewers 4 years old and over, TNS-Global said.

Russia’s NTV Television was the most watched among both audience categories while government-controlled Pervyi Kanal was the second in each group. Rossiya-1, also government-controlled, was the third-most watched in both segments and TNT TV was fourth, the data show.

To contact the reporter on this story: Leon Lazaroff in New York at llazaroff@bloomberg.net

To contact the editor responsible for this story: Tal Barak Harif at tbarak@bloomberg.net