Argentina Spent $880 Million on Soccer Broadcasts, Nacion Says
Argentina’s government spent 4 billion pesos ($880 million) over the past three years on local soccer broadcasts, newspaper La Nacion reported, citing government data and private estimates.
The government paid local soccer association AFA 2.27 billion pesos for exclusive rights to broadcast six championships since August 2009, while the rest was spent on government advertising during games and broadcast and production costs, the Buenos Aires-based newspaper reported. Private advertising was only accepted in the first tournament, La Nacion reported, citing an investigation by Search.
Top division soccer matches are broadcast free of charge.
To contact the reporter on this story: Rodrigo Orihuela in Rio de Janeiro at rorihuela@bloomberg.net
To contact the editor responsible for this story: James Attwood at jattwood3@bloomberg.net
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