LinkedIn Corp. (LNKD), owner of the world’s biggest professional-networking website, said posts from Twitter Inc. will no longer be displayed on its site, as the microblogger encourages users to visit its own services.
LinkedIn users had been able to show the posts, known as tweets, on their accounts since 2009, the Mountain View, California-based company said on its blog. LinkedIn said members can still send updates to Twitter from their LinkedIn accounts by checking a box for tweets when they compose updates.
Twitter has been increasing its focus on getting more users to look at tweets through its own website and on mobile applications, as it seeks to boost advertising revenue. The company expects to generate at least $1 billion in advertising revenue in 2014, two people familiar with the forecast said this month.
“They don’t want people to consume and interact with Twitter in places where they probably have no ability to put ads,” said Greg Sterling, an analyst at Opus Research.
Twitter, in an earlier blog post today, said the company is focused on helping users.
“We’re building tools for publishers and investing more and more in our own apps to ensure that you have a great experience everywhere you experience Twitter, no matter what device you’re using,” the company said on its blog.
The changes come as San Francisco-based Twitter is expanding the content users can post on its service, known for its 140-character tweets.
LinkedIn, citing Twitter’s blog, said the switch was motivated by Twitter’s efforts to create a “consistent set of products and tools” for its microblogging service.
“We know many of you value Twitter as an additional way to broadcast professional content beyond your LinkedIn connections,” LinkedIn said on the blog. “Moving forward, you will still be able to share your updates with your Twitter audience by posting them on LinkedIn.”
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