Russia’s ru-Net Invests in Turkish E-commerce Startup Lidyana

Russia’s ru-Net has invested 6 million liras ($3.3 million) in Lidyana.com, a Turkish firm that sells jewelry and accessories over the internet, according to an e-mailed statement from Lidyana today.

The investment will be used to help the Istanbul-based company to expand operations into Russia and the Middle East, Chief Executive Officer Hakan Bas said in the statement.

Lidyana includes Turkish national soccer team player Arda Turan, flash sales site Markafoni.com founders Sina Afra, Tolga Tatari and Ahmet Sari, and food delivery site Yemeksepeti.com founder Nevzat Aydin among its partners, according to the statement.

To contact the reporter on this story: Benjamin Harvey in Istanbul at bharvey11@bloomberg.net

To contact the editor responsible for this story: Gavin Serkin at gserkin@bloomberg.net

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