Italy April Advertising Spending: Summary

Following is a summary of the April advertising expenditure in Italy as reported by Nielsen in Milan:

===============================================================================
                             Jan.-April     Jan.-April   YtD Change  YtD Change
                                   2012           2011       Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                 2,715          2,956         -241       -8.2%
-------------------------------------------------------------------------------
  Television                      1,507          1,650         -143       -8.6%
  Press                             643            724          -81      -11.2%
    Daily                           400            450          -49      -11.0%
    Periodicals                     243            275          -32      -11.6%
  Radio                             131            135           -4       -3.0%
  Outdoor advertising                31             37           -6      -16.1%
  Cinema                              9             13           -3      -26.1%
  Internet                          213            193           20       10.2%
===============================================================================
SOURCE: Nielsen Holdings NV

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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