NBC Sports Forecasts $950 Million in Revenue From London Games

Comcast Corp. (CMCSA)’s NBC expects to collect $950 million in revenue from its telecast of the Summer Olympics in London, about $100 million more than the Beijing Games four years ago.

Seth Winter, a senior vice president for NBC Sports, made the forecast at a briefing today.

To contact the reporter on this story: Alex Sherman in New York at asherman6@bloomberg.net

To contact the editor responsible for this story: Rob Golum at rgolum@bloomberg.net

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