News Corp.'s Fox Said to Gain $1.95 Billion in Ad Orders

News Corp. (NWSA)’s Fox television network received about $1.95 billion in advertising orders for the television season starting in September, said a person with knowledge of the situation.

Fox negotiated rates that are 8 percent to 9 percent higher than a year ago on about 80 percent of its advertising inventory, little changed from the previous season, said the person, who wasn’t authorized to talk publicly.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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