Twitter Says Expanded Postings Will Show More Media Content

Twitter Inc. said users of its microblogging service who post links to other websites will be able to see an expanded view of content from new partner sites, such as the Wall Street Journal and MSNBC.

The company, which lets users share 140-character messages, said the expanded postings will show video, photos and longer excerpts of news stories from a broader list of media partners. The service begins rolling out to website and mobile users today, Michael Sippey, product team director at San Francisco- based Twitter, said in a blog post.

“This is going to cause people to stay on twitter.com, because all of the sudden you have a little bit more information,” said Brian Blau, an analyst at Gartner Inc. “You can read the next tweet and stay on the site, being a more valuable consumer of the site.”

The service will be available on Twitter for Apple Inc.’s iPhone and for devices that use Google Inc.’s Android soon, Sippey said. The company, with more than 140 million users, expects to generate at least $1 billion in sales in 2014, two people with knowledge of the matter have said, based on advertising demand.

To contact the reporter on this story: Sarah Frier in New York at sfrier1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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