Rovio Entertainment Oy, creator of the “Angry Birds” mobile phone game, signed a marketing partnership with the National Football League’s Philadelphia Eagles.
It’s the first team sports global partnership for Espoo, Finland-based Rovio, according to a statement on the team’s website, where an animated video shows Eagles coach Andy Reid introducing the game’s signature birds at a news conference.
Details of the partnership weren’t disclosed.
Rovio also sells “Angry Birds” merchandise such as stuffed toys and mugs through its online store and retail outlets. Rovio said last month that it had reached 1 billion “Angry Birds” downloads.
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