Jeronimo Martins Increases Market Share in Portugal, Kantar Says

Jeronimo Martins SGPS SA (JMT)’s Pingo Doce supermarkets increased their share of Portugal’s household grocery spending after cutting prices by 50 percent during a one-day sale last month, according to a study by market researcher Kantar Worldpanel.

Pingo Doce’s market share surged 5.8 percentage points in May to more than 32 percent, while almost all of its rivals’ shares in mainland Portugal dropped, Kantar said in a statement on its website.

Jeronimo Martins is Portugal’s biggest retailer by market value and owns Biedronka in Poland, that country’s biggest discount grocer.

To contact the reporter on this story: Henrique Almeida in Lisbon at halmeida5@bloomberg.net

To contact the editors responsible for this story: Jerrold Colten at jcolten@bloomberg.net; Joao Lima at jlima1@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.