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Obama Teams With Bill Clinton even as He Can’t Script Him

June 4 (Bloomberg) -- Bloomberg's Hans Nichols reports on the struggle of President Barack Obama's campaign after the disappointing May jobs report and what former president Bill Clinton brings to the campaign as a fundraiser. He speaks on Bloomberg Television's "Inside Track." (Source: Bloomberg)

President Barack Obama needs Bill Clinton’s help, even if it comes with a price: he can’t control the former president.

Clinton has been drafted by the campaign to serve as a prime surrogate, trumpeting Obama’s economic policy, hitting the trail to rally activists and raise money, endorsing the president’s rescue of the U.S. auto industry and highlighting his killing of al-Qaeda leader Osama bin Laden.

Yet, the downside to enlisting Clinton was on display late last week. In a May 31 CNN interview, the former president undercut the narrative Obama’s campaign is building around the presumed Republican presidential nominee -- arguing that Mitt Romney’s record as a private-equity executive and as a governor of Massachusetts disqualifies him from being president.

While Clinton predicted an Obama victory in November and said the president’s proposals are better for the economy than Romney’s, he also said that “the man who has been governor and had a sterling business career crosses the qualification threshold.”

The mixed messages came just ahead of today’s trio of Manhattan fundraisers where Obama and Clinton are set to showcase a newfound alliance that has evolved after years of mistrust and tension.

“Bill Clinton is not someone who is easily controlled and sometimes he says what he thinks,” said Julian Zelizer, a professor of history and public affairs at Princeton University in New Jersey. “It’s something the Obama campaign will have to deal with and accept in exchange for his support.”

A Slow Thaw

The iciness between the two has thawed since the protracted 2008 Democratic primary between Obama and his then-rival turned secretary of state, Hillary Clinton, the former first lady.

Still, people knowledgeable about the relationship say that while the two are in a good place, it isn’t one they describe as warm. Obama, 50, and Clinton, 65, are respectful and friendly, without being effusive.

During an hour-long private dinner last month before a fundraiser at the home of Terry McAuliffe, a former Democratic National Committee chairman, Obama and Clinton talked politics, energy issues and foreign policy. They discussed their mutual love of basketball. After a $20,000-a-plate dinner with 80 donors, they jointly spoke to a crowd of 500, each of whom paid at least $1,000 to see them side-by-side.

Joint Fundraising Appearance

“Well, you guys get two presidents for one out of this event, which is a pretty good deal,” Obama said at McAuliffe’s McLean, Virginia home.

The president’s campaign has solicited Clinton’s help at all levels of the re-election effort, including messaging, targeting specific demographic groups, and fundraising for the campaign and Priorities USA Action, an independent political committee founded by former Obama aides.

He praised Obama’s handling of the economy in a 17-minute campaign video by Davis Guggenheim, an Academy Award winning director, and aides say they are considering using more footage from the interview in the next five months. Obama’s strategists also plan to dispatch Clinton to Midwestern battleground states where he can highlight an asset he has and Obama lacks: a strong record of economic growth.

“I don’t think there’s a state I wouldn’t put him in,” said Jim Messina, Obama’s campaign manager. “There isn’t anyone he couldn’t talk to. He’s just -- he’s Bill Clinton.”

Wisconsin Recall Appeal

At the request of Messina and Patrick Gaspard, DNC executive director, Clinton engaged in tomorrow’s Wisconsin recall election of Republican Governor Scott Walker, a priority for organized labor.

“The great thing about not being president is you can say whatever you want,” Clinton told a Milwaukee crowd on June 1, standing alongside Walker’s Democratic challenger, Tom Barrett, and holding up a piece of paper bearing his handwritten speech notes. “Nobody has to care anymore, but you can say it.”

Later that day, Clinton traveled to Paterson, New Jersey, where he campaigned for Representative Bill Pascrell Jr., who is running against Representative Steve Rothman -- who has the backing of Obama. His appearance served as another reminder that the former president will cut his own path.

Harlem Overture

Clinton’s political role was mapped out last November when Messina, Gaspard and David Axelrod, Obama’s chief political strategist, made a trip to Clinton’s Harlem office where they outlined a plan, solicited his input, and personally asked for his help.

They discussed how Clinton could be most useful to the re- election effort, how to best attack Romney and Messina gave an hour-long briefing on the states in play. The former president still displayed an encyclopedic knowledge of polling data, regions and media markets, according to one of the participants.

The alliance could benefit both men.

Obama will be aligned with a president who served during a time of economic growth and has a gift for communicating with voters, particularly women, independents, and working-class voters.

Clinton regains a central political role and his efforts could benefit his wife if she decides to seek office in the future.

Lingering Resentments

It should also put behind charges by Obama and Clinton allies in 2008 that the former president injected race into the Democratic primary battle by comparing the president’s South Carolina win to Jesse Jackson’s victories there in 1984 and 1988. Clinton, who was dubbed America’s first black president by author Toni Morrison, still resents that accusation.

That lingering angst is one reason it’s taken years to build a bridge between 44th and 42nd presidents.

In March 2010, Obama said he couldn’t attend the annual Gridiron Dinner, a Washington event at which presidents traditionally speak. Clinton was invited by the club to stand in for Obama -- and he insisted that it be approved by the president so it didn’t look like he was trying to usurp him. After initially balking, White House aides agreed to the substitution and Rahm Emanuel, then-chief of staff and a former Clinton aide, put in the request to his old boss.

Early in the administration and during his first campaign, aides urged Obama to reach out to Clinton, even if it was just to check the box. In the same way Obama has been reluctant to seek the advice and counsel of congressional lawmakers outside his inner circle, the calls were infrequent.

Deference to Hillary

Clinton’s allies cite a number of positive turning points over the last several years, including the deference Obama has paid to his wife, who ended her primary bid four years ago this Thursday.

They also point to the surprise December 2010 White House briefing room appearance where Clinton pressed lawmakers to pass legislation that would extend Bush-era tax cuts.

As Clinton reveled in the back-and-forth with reporters, Obama left the room after about 10 minutes to attend a reception while Clinton held court for another 20 minutes.

The former president supported the more aggressive tone Obama took with congressional Republican lawmakers after the 2010 midterm elections in which they ousted the House Democratic majority.

Obama’s aides picked up on the strength of Clinton’s new attitude when watching in Los Angeles the first cut of the Davis Guggenheim campaign documentary, a campaign official said.

Pakistan Raid

In it, Clinton spoke about Obama’s authorization of the May 2011 raid that killed al-Qaeda leader Osama bin Laden.

“He took the harder and more honorable path,” Clinton said in the video. “When I saw what had happened, I thought to myself, ‘I hope that’s the call I would have made.”’

Axelrod and others, who didn’t provide talking points or scripts for the interview, were struck by the graciousness of the remark, a campaign official said.

To be sure, last week’s praise for Romney wasn’t the first time Clinton veered from the Obama message.

In Clinton’s 2011 book, “Back to Work,” in addition to offering his own prescriptions for generating jobs and reducing the deficit, he faulted the Obama administration for not including an increase in the debt ceiling as part of the 2010 deal to extend the Bush-era tax breaks.

Correcting the Record

An e-mail from Gene Sperling, Obama’s National Economic Council director who held the same position under Clinton, informed his former boss that the administration did try for that outcome. Clinton recanted that portion of the book, saying at a forum where he was interviewed by his daughter, Chelsea, “I was wrong.”

Republicans, knowing the value of Clinton and his broad appeal, are looking for any opportunity to puncture holes in the alliance. Romney last month said Obama should take an example from Clinton and strive toward greater bipartisanship.

“Maybe it was a personal beef with Clintons,” he said, alluding to the complicated relationship that’s played out in the public stage.

After hearing Romney’s comments that day, Clinton told associates that when it comes to Obama, he’s “all in.”

To contact the reporter on this story: Julianna Goldman in Washington at jgoldman6@bloomberg.net

To contact the editor responsible for this story: Jeanne Cummings at jcummings21@bloomberg.net

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