CTC Media’s 18-Plus Audience Share Declines, TNS-Global Says

CTC Media Inc. (CTCM)’s CTC television channel regained its rank as the fifth most-watched among viewers of 18 years and older in the week to May 20 as its audience share fell at a slower pace than its nearest competitor’s, according to TNS-Global.

Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, fell to 5.4 percent in the week to May 20 from 5.5 percent in the previous week, data researcher TNS-Global said by e-mail today. CTC’s average daily audience among viewers 4 years old and over fell to 6.2 percent in the week to May 20, from 6.4 percent in the week to May 13, the data show.

CTC regained its rank as the fifth most-watched television channel among viewers of 18 years, pushing REN TV, its nearest competitor, one notch down. The average daily share of viewers 18 years or older for REN TV fell to 5.2 percent in the week to May 20 from 6.7 percent in the week to May 13, the data show. CTC remained in fifth place among viewers 4 years old and over, TNS-Global said.

Russia’s government-controlled Rossiya 1 was the most watched among both audience categories, outpacing Pervyi Kanal and pushing it one rank down from last week. NTV Television had the third-biggest audience in both categories, the data show. TNT was the fourth-most watched channel among viewers in both categories, the data showed.

To contact the reporters on this story: Halia Pavliva in New York at hpavliva@bloomberg.net

To contact the editor responsible for this story: Tal Barak Harif at tbarak@bloomberg.net

Bloomberg reserves the right to edit or remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.