SAP to Spend Over $2.5 Billion in Emerging Markets
SAP AG (SAP), the world’s largest business- management software maker, plans to boost its investments in China, the Middle East and North Africa.
SAP will spend more than $2.5 billion in the markets through 2015, co-Chief Executive Officer Bill McDermott said today at a shareholders meeting in Mannheim, Germany.
“We need to scale our operations in these markets to capture growth potential,” he said.
Investments will be focused on solutions creation, the nurturing of local technology systems and the expansion of SAP’s geographical footprint and support network, McDermott said.
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