Italy March Advertising Spending: Summary

Following is a summary of the March advertising expenditure in Italy as reported by Nielsen in Milan:

===============================================================================
                             Jan.-March     Jan.-March   YtD Change  YtD Change
                                   2012           2011       Level           %
===============================================================================
                                  --------- Million Euros ---------
Total advertising                 1,994          2,156         -162       -7.5%
-------------------------------------------------------------------------------
  Television                      1,112          1,212         -100       -8.3%
  Daily Press                       306            334          -28       -8.3%
  Periodicals                       162            182          -20      -10.8%
  Internet                          152            141           12        8.5%
  Direct Mail                       118            130          -12       -8.9%
  Radio                              95             99           -4       -4.0%
  Outdoor advertising                21             25           -5      -18.1%
  Cinema                              7             10           -3      -29.7%
===============================================================================
SOURCE: Nielsen Holdings NV

-- Editor: Mark Evans

To contact the reporter on this story: Giovanni Salzano in Rome at gsalzano@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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