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Facebook IPO Said to Get Weaker-Than-Forecast Demand

Facebook Inc. (FB)’s initial public offering has so far generated lower-than-expected demand from institutional investors who are concerned about the company’s growth prospects, people with knowledge of the matter said.

Some investors expressed reluctance after Facebook said on May 9 that advertising growth hasn’t kept pace with the increase in users, said the people, who asked not to be identified because the process is private. Facebook is also telling analysts that sales may not meet their most optimistic projections, two people said.

Facebook executives have another week to market the IPO, set to price May 17, and underwriters are stepping up efforts to drum up interest from large shareholders, one person said. The top end of the price range values the world’s most popular social network at $96 billion, or more than Standard & Poor’s 500 Index members including Walt Disney Co. and Visa Inc.

“It’s overvalued at that price,” said Filippo Garbarino, who oversees $50 million at Frontwave Capital Ltd. in Chiasso, Switzerland. “Investors are becoming more selective and there are quite a few fallen angels around, like Netflix. Those who buy Facebook at these levels are more speculators than investors.”

Lackluster interest from institutional investors at this stage could compel the company to rely more on buying from retail investors, whose demand remains robust, people said. The company may still elicit enough demand to sell shares at or above the high end of a projected range, people said. Institutional investors tend to hold shares longer than retail investors, lessening a stock’s volatility.

Making History

Facebook, led by Chief Executive Officer Mark Zuckerberg, plans to raise as much as $11.8 billion through the IPO, the biggest in history for an Internet company. Underscoring concerns that growth may taper, 79 percent of respondents in the Bloomberg Global Poll of 1,253 investors, analysts and traders who are Bloomberg subscribers said Menlo Park, California-based Facebook doesn’t deserve the top-end valuation.

“Expectations on Facebook are way too high,” said Mitsuo Shimizu, a market analyst at Tokyo-based Iwai Cosmo Securities Co. “Given its fundamentals, the company doesn’t look anywhere cheap in valuation.”

Slackening Growth

Facebook is offering 337.4 million shares at $28 to $35 each. The shares will be listed on the Nasdaq Stock Market under the symbol FB. Morgan Stanley (MS), JPMorgan Chase & Co. (JPM) and Goldman Sachs Group Inc. (GS) are leading the sale.

Photographer: David Paul Morris/Bloomberg

Facebook Inc. Chief Executive Officer Mark Zuckerberg plans to raise as much as $11.8 billion through the IPO, the biggest in history for an Internet company. Close

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Photographer: David Paul Morris/Bloomberg

Facebook Inc. Chief Executive Officer Mark Zuckerberg plans to raise as much as $11.8 billion through the IPO, the biggest in history for an Internet company.

The company plans to sell 180 million shares, while existing owners such as Accel Partners, Goldman Sachs and Digital Sky Technologies are offering 157.4 million shares. Zuckerberg is offering 30.2 million of his 533.8 million shares, and may control 57.3 percent of the voting power of Facebook’s capital stock outstanding after the offering, regulatory filings show.

Jonathan Thaw, a spokesman for Facebook, didn’t respond to a request for comment.

Facebook, co-founded by Zuckerberg in 2004 in a Harvard University dorm room, seeks a valuation at 24 times revenue, compared with 5 times for Google Inc., according to data compiled by Bloomberg.

Already the company’s growth has shown signs of slackening. Sales climbed 88 percent to $3.71 billion last year. According to researcher EMarketer Inc., revenue may increase 64 percent to $6.1 billion this year. That would be the third straight year of slowing growth.

To contact the reporters on this story: Serena Saitto in New York at ssaitto@bloomberg.net; Jeffrey McCracken in New York at jmccracken3@bloomberg.net; Zijing Wu in London at zwu17@bloomberg.net

To contact the editors responsible for this story: Tom Giles at tgiles5@bloomberg.net; Jennifer Sondag at jsondag@bloomberg.net; Jacqueline Simmons at jackiem@bloomberg.net

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