Big Apple Picks Apple Green for Car Service in Boroughs

New York City’s livery cars for service outside Manhattan’s central business district are going green -- literally.

The Big Apple has chosen apple green as the color for so- called Boro Taxis, the livery cars that for the first time will be allowed to pick up passengers who hail them from curbs in the city’s outer boroughs and northern Manhattan.

The announcement of the official color follows a new law in February that brings legal taxi service to the 7 million New Yorkers in the areas outside central Manhattan. Previously, only yellow cabs were permitted to pick up fares on the street, while car services were limited to calls dispatched by radio. The city Taxi and Limousine Commission estimates more than 100,000 illegal hails take place each day, according to a statement.

“Apple green is very fitting for the new Boro Taxis,” said David S. Yassky, commissioner of the Taxi and Limousine Commission, in a statement. “It’s pleasing to the eye, easy to see from a distance and blends well with the urban landscape.”

The city will issue a total of 18,000 Boro Taxi permits, with the first 6,000 available starting in June, according to the statement. The permits will cost applicants $1,500 each and will be valid for three years.

The borough-based livery cars would have meters, roof lights to signal availability, global positioning-system locators and credit-card readers for payment, as yellow cabs do, according to the statement.

Livery cars picking up pre-arranged passengers within Manhattan will not need to change to apple green, Allan Fromberg, a spokesman for the commission, said in a telephone interview.

“For decades, the goal of bringing better taxi service to residents and visitors outside of Manhattan eluded the city,” said Mayor Michael Bloomberg in the statement. The Boro Taxis will bring “thousands of” livery drivers “out of the shadows and into the legal economy,” he said.

The mayor is founder and majority owner of Bloomberg News parent Bloomberg LP.

To contact the reporters on this story: Ye Xie in New York at yxie6@bloomberg.net; Henry Goldman in New York at hgoldman@bloomberg.net

To contact the editor responsible for this story: Mark Tannenbaum at mtannen@bloomberg.net

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