Auto Industry Spending More on Advertising, Automobilwoche Says

Germany’s carmakers increased their advertising budget by 10.2 percent to 543.1 million euros ($719.9 million) in the first quarter, Automobilwoche reported, citing data from the market research company Nielsen.

Volkswagen AG (VOW) led ad spending with a budget of 59.7 million euros, Automobilwoche said. Daimler AG (DAI) and Opel spent 40.5 million euros and 38.7 million euros, respectively.

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