Auto Industry Spending More on Advertising, Automobilwoche Says

Germany’s carmakers increased their advertising budget by 10.2 percent to 543.1 million euros ($719.9 million) in the first quarter, Automobilwoche reported, citing data from the market research company Nielsen.

Volkswagen AG (VOW) led ad spending with a budget of 59.7 million euros, Automobilwoche said. Daimler AG (DAI) and Opel spent 40.5 million euros and 38.7 million euros, respectively.

To contact the reporter on this story: Julie Cruz in Frankfurt at jcruz6@bloomberg.net

To contact the editor responsible for this story: Sara Marley at smarley1@bloomberg.net

Press spacebar to pause and continue. Press esc to stop.

Bloomberg reserves the right to remove comments but is under no obligation to do so, or to explain individual moderation decisions.

Please enable JavaScript to view the comments powered by Disqus.