Noma, the Copenhagen establishment that has held the title of the World’s Best Restaurant for the past two years, is to open a temporary venue at Claridge’s hotel during the London 2012 Olympic Games.
Chef Rene Redzepi’s “A Taste of Noma at Claridge’s” will serve a five-course menu, lunch and dinner for 10 days, from July 28 through Aug. 6 in Claridge’s Ballroom. The price will be 195 pounds ($314.38).
“It’s very exciting for us to dip our toes in another country and to see what we can create,” Redzepi said in a telephone interview. “And the timing is perfect: we’re closing Noma from July 20 to Aug. 15 for a renovation.”
It will be the first time Redzepi has taken Noma overseas and demand for tables will be heavy. Diners from around the world wait months for a table in Copenhagen. Noma receives as many as 100,000 reservation inquiries a month, over which time it serves a total of just 450 tables, Redzepi said.
Redzepi and his chefs from Copenhagen will recreate Noma dishes using seasonal British ingredients. Details of how to book are scheduled to be published this morning at http://www.claridges.co.uk/atasteofnoma after the project is announced.
Redzepi was this month included in Time magazine’s list of “The 100 Most Influential People in the World.” Noma -- which stands for “Nordisk Mad,” or Nordic Food -- is housed in a warehouse by the waterside in Copenhagen’s Christianshavn district.
Redzepi will be the third star chef to open a pop-up restaurant in London in the past three years. Pierre Koffmann was first, with his rooftop venue at Selfridges in October 2009. Thomas Keller followed with the French Laundry at Harrods last year.
Noma is again a contender in this year’s World’s 50 Best Restaurants event, in London on April 30. (I chair the U.K. and Ireland panel for the awards.)
Taste Festivals, which organizes events around the world, advised Claridge’s on the pop-up restaurant. The London Olympic Games run from July 27 through Aug. 12.
(Richard Vines is the chief food critic for Muse, the arts and leisure section of Bloomberg News. He is U.K. and Ireland chairman of the World’s 50 Best Restaurants awards. Opinions expressed are his own.)
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