Peugeot Aims at Merging Local Headquarters in Europe
(Corrects date of announcement in last paragraph.)
PSA Peugeot Citroen, Europe’s second-biggest automaker, plans to merge the national subsidiaries of its two main brands in European countries as part of a broader plan to reduce costs.
“It is indeed a general policy on the continent to try to find synergies where we can,” Valerie Gillot, a spokeswoman for the Citroen brand, said today by phone. “Local entities will communicate at their pace in each country they’re located.”
Peugeot Suisse and Citroen Suisse’s headquarters, the carmaker’s Swiss subsidiaries, will soon merge in Geneva, where Citroen is already located, Gillot said. Peugeot and Citroen German headquarters will also merge, the Paris-France-based company said in March.
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