CTC Media 18 Years and Over Russian Audience Share Falls to 6%

CTC Media Inc. (CTCM)’s average daily share of viewers 18 years old and above declined to 6 percent in the week to April 8, data compiled by TNS-Global show.

Viewer share for CTC TV, the Nasdaq-listed Russian media company’s biggest source of revenue, fell from 6.3 percent in the previous week, data researcher TNS-Global said in an e-mail today. CTC’s average daily audience among viewers four-years-old and over dropped to 6.9 percent in the week to April 8 from 7.4 percent, the data show.

Russia’s Pervyi Kanal, which is controlled by the government, won the biggest average daily audience share in Russia in both age categories, moving ahead of NTV Television. Pervyi Kanal’s share of viewers 18-years-old and over rose to 15.5 percent from 14.6 percent in the previous week. NTV had a 14.9 percent share, compared with 15.7 percent in the previous period. Rossiya-1 had 12.8 percent of average daily viewers 18- years-old and over in the week to April 8, from 13 percent in the previous week, TNS-Global said. TNT had a 7.3 percent share, down from 7.4 percent.

Pervyi, NTV, Rossiya-1 and TNT were all ahead of CTC among viewers ages 18 and over and among viewers ages four and over, TNS-Global said.

Pervyi Kanal’s share of viewers four-years-old and over rose to 14.8 percent in the week to April 8, from 14 percent in the previous period. NTV had a 14.1 percent share, from 14.9 percent. Rossiya-1 had 12.3 percent compared with 12.4 percent in the previous week. TNT had a 7.7 percent share, from 7.6 percent the week ended April 1.

To contact the reporter on this story: Halia Pavliva in New York at hpavliva@bloomberg.net

To contact the editor responsible for this story: Emma O’Brien at eobrien6@bloomberg.net

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