Scene in D.C.: Bob Schieffer, CBS ’Hangouts’ With Google+

Guests entering Fathom art gallery last night encountered purple socks hanging on a makeshift laundry line.

The socks bore logos of Google Inc. (GOOG) and the CBS (CBS) Sunday morning fixture “Face the Nation,” which were celebrating a new partnership.

The purple came from the school colors of Texas Christian University, alma mater of Bob Schieffer, the longtime CBS anchor and a fan of colorful hose.

Starting this week, he and colleagues John Dickerson and Norah O’Donnell will host a series of online video conversations about topical issues for a CBS “Hangout” on Google+, the web- search company’s foray into social media.

Schieffer told guests stories of past interviews. He said television news lion Walter Cronkite “had a great sense of humor” like his own.

CBS associate producer Emily Bradley got the purple memo, judging from her lilac dress. Schieffer rolled up his trouser leg to show off bright purple socks and shared his excitement about the new partnership.

The first Hangout conversation, concerning religion and politics, will take place Thursday on a new Face the Nation Google+ page, which already has “close to” 100,000 followers, according to Daniel Sieberg, a former CBS correspondent now in media outreach for Google. He called the new partnership a “win-win.”

Segments of the Hangout will be broadcast on the CBS Sunday morning program, which just expanded to an hour from 30 minutes.

CBS Exposure

Samantha Smith, a spokeswoman for Google, said that the company’s “products are part of people’s everyday lives” and that the partnership with “Face the Nation” will help Google expose its new social media capabilities to a larger audience.

The CBS and Google contingents mingled with other media types inside the gallery and enjoyed the early April breezes on the patio.

Christopher Isham, the CBS Washington bureau chief, said Google and CBS had been talking about working together for a long time, but this project in particular seemed to just “click,” especially during a presidential campaign.

Bill Plante, a veteran CBS correspondent, is still amazed at the way the news is transmitted now, since he started in the days of the typewriter.

“I didn’t get my first computer until 1984,” Plante said. “I think Cronkite would be pleased to see what’s possible now.”

(Stephanie Green is a writer and photographer for Muse, the arts and leisure section of Bloomberg News. Any opinions expressed are her own.)

To contact the writer on this story: Stephanie Green in Washington at sgreen57@bloomberg.net or on Twitter @stephlgreen.

To contact the editor responsible for this story: Manuela Hoelterhoff at mhoelterhoff@bloomberg.net.

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Photographer: Stephanie Green/Bloomberg

CBS "Face the Nation" Bob Schieffer with CBS producer Christine Delargy.

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Photographer: Stephanie Green/Bloomberg

CBS "Face the Nation" Bob Schieffer with CBS producer Christine Delargy. Close

CBS "Face the Nation" Bob Schieffer with CBS producer Christine Delargy.

Photographer: Stephanie Green/Bloomberg

Daniel Sieberg with Google's media outreach office and CBS Washington bureau chief Christopher Isham address crowd. Close

Daniel Sieberg with Google's media outreach office and CBS Washington bureau chief Christopher Isham address crowd.

Photographer: Stephanie Green/Bloomberg

Socks were given as party favors in honor of CBS anchor Bob Schieffer. Close

Socks were given as party favors in honor of CBS anchor Bob Schieffer.

Photographer: Stephanie Green/Bloomberg

CBS associate producer Alicia Budich, CBS correspondent Bill Plante, and CBS associate producer Emily Bradley. Close

CBS associate producer Alicia Budich, CBS correspondent Bill Plante, and CBS associate producer Emily Bradley.

Photographer: Stephanie Green/Bloomberg

Lance Frank with CBS public relations and CBS political director John Dickerson. Close

Lance Frank with CBS public relations and CBS political director John Dickerson.

Photographer: Stephanie Green/Bloomberg

CBS White House correspondent Norah O'Donnell and "Face the Nation" executive producer Mary Hager. Close

CBS White House correspondent Norah O'Donnell and "Face the Nation" executive producer Mary Hager.

Photographer: Stephanie Green/Bloomberg

Guests gather on art gallery's patio. Close

Guests gather on art gallery's patio.

Photographer: Stephanie Green/Bloomberg

"Face the Nation" anchor Bob Schieffer's infamous purple socks. Close

"Face the Nation" anchor Bob Schieffer's infamous purple socks.

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