CBS Says NCAA Basketball Championship Draws 21 Million Viewers

CBS Corp. (CBS) said its broadcast of the men’s college basketball championship game last night, won by the University of Kentucky, averaged 20.9 million viewers, a 4 percent gain from last year’s finale.

Kentucky’s victory over the University of Kansas drew the second-biggest audience for the championship in the last seven years, New York-based CBS said today in a statement.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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