U.S. Television Prime-Time Ratings for Week Ended March 25
By Rodney Yap -
2012-03-27T17:25:13Z
The following tables list the prime-time averages for 11 U.S. broadcast networks for the week ended March 25.
Weekly Average
Current Season for the week of 03/19/12 - 03/25/12
Week 27 of Season
NETWORK DURATION RATING HOMES SHARE
(Minutes) (000s)
============================================
Households
ABC 1320 4.4 5090 7
CBS 1320 6.2 7080 10
NBC 1320 3.4 3900 6
FOX 901 4.1 4670 7
CW 600 0.9 1080 2
ION 1320 0.7 820 1
UNI 1320 2.0 2250 3
TEL 1320 0.6 710 1
TF 1320 0.3 360 1
AZA 1320 0.1 100 0
ETV 1320 0.1 140 0
Persons 2+
ABC 1320 2.4 6860 6
CBS 1320 3.4 9780 9
NBC 1320 1.8 5310 5
FOX 901 2.3 6720 6
CW 600 0.5 1410 1
ION 1320 0.4 1040 1
UNI 1320 1.3 3720 3
TEL 1320 0.4 1120 1
TF 1320 0.2 610 1
AZA 1320 0.1 140 0
ETV 1320 0.1 230 0
Adults 18-49
ABC 1320 1.7 2170 5
CBS 1320 2.6 3330 8
NBC 1320 1.6 2020 5
FOX 901 2.2 2820 6
CW 600 0.6 780 2
ION 1320 0.3 370 1
UNI 1320 1.5 1890 4
TEL 1320 0.5 610 1
TF 1320 0.3 340 1
AZA 1320 0.1 90 0
ETV 1320 0.1 110 0
Season to Date Average
Current Season for 9/19/11 - 03/25/12
Week 27 of Season
NETWORK DURATION RATING HOMES SHARE
(Minutes) (000s)
============================================
Households
ABC 35551 5.3 6050 9
CBS 35549 7.5 8600 12
NBC 35067 4.7 5400 8
FOX 25279 5.4 6150 9
CW 16200 1.2 1350 2
ION 35640 0.7 830 1
UNI 35640 1.8 2120 3
TEL 35640 0.7 780 1
TF 35640 0.3 360 1
AZA 35566 0.1 120 0
ETV 35640 0.1 140 0
Persons 2+
ABC 35551 2.9 8270 7
CBS 35549 4.1 12010 10
NBC 35067 2.7 7720 7
FOX 25279 3.1 9040 8
CW 16200 0.6 1750 1
ION 35640 0.4 1070 1
UNI 35640 1.2 3590 3
TEL 35640 0.4 1240 1
TF 35640 0.2 590 1
AZA 35566 0.1 180 0
ETV 35640 0.1 230 0
Adults 18-49
ABC 35551 2.5 3140 7
CBS 35549 3.1 3950 8
NBC 35067 2.6 3340 7
FOX 25279 3.3 4170 9
CW 16200 0.8 980 2
ION 35640 0.3 400 1
UNI 35640 1.5 1880 4
TEL 35640 0.5 670 1
TF 35640 0.3 340 1
AZA 35566 0.1 90 0
ETV 35640 0.1 110 0
Each ratings point equals 1.147 million households.
Data are preliminary from March 12 - March 25.
Source: Nielsen Co.
To contact the reporter on this story: Rodney Yap in Los Angeles at ryap@bloomberg.net
To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net.
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