Discovery Agrees to Sell Streaming Rights to Amazon

Discovery Communications Inc. (DISCA), owner of cable networks Animal Planet and TLC, will sell some of its older programming to Amazon Inc. (AMZN)’s streaming service.

The cable programmer is selling online-streaming rights to shows from six of its 14 U.S. networks, which Amazon will make available to users of its Prime customer loyalty program, according to a statement. They include Discovery Channel’s “Dirty Jobs” and Animal Planet’s “Whale Wars.” Financial terms were not disclosed.

Discovery, based in Silver Spring, Maryland, has a similar deal with Netflix Inc. (NFLX) that allows streaming-service rights to some of Discovery’s older programming for a two-year period with the option for a third.

Amazon, the world’s largest Internet retailer, has 3 million to 5 million subscribers to Prime, a program begun in 2005 that provides two-day shipping for $79 a year, people familiar with the matter said last month. The Seattle-based company is working to reach 7 million to 10 million in the next 12 to 18 months. Netflix, by comparison, has 21.4 million domestic subscribers to its streaming service.

To contact the reporter on this story: Edmund Lee in New York at elee310@bloomberg.net

To contact the editor responsible for this story: Ville Heiskanen at vheiskanen@bloomberg.net

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