Japan’s February New Mobile Phone Service Subscribers

Following is the table for net new mobile phone service subscribers as reported by the service providers.

===============================================================================
                      Feb.     Jan.     Dec.     Nov.     Oct.    Sept.
                      2012     2012     2011     2011     2011     2011
===============================================================================
                 -----------------Net New Subscribers (000’s)------------------
Total Net Adds       643.5    493.5   1101.5    644.7    589.1    679.8
 DoCoMo              166.6     85.8    429.9    111.6     89.6    200.8
  FOMA (3G)          -46.5   -160.4      9.2     10.9     79.7    186.4
  mova (2G)         -103.2    -75.0    -69.9    -65.9    -83.7    -78.0
  Xi                 316.3    321.1    490.5    166.7     93.6     92.4
 KDDI                192.8    181.1    294.3    148.1    196.9    125.3
  au                 192.8    181.1    294.3    148.1    196.9    125.3
 Softbank Mobile     284.1    226.6    377.3    312.0    247.6    275.7
 eMobile               n/a      n/a      n/a     73.0     55.0     78.0

===============================================================================
                      Feb.     Jan.     Dec.     Nov.     Oct.    Sept.
                      2012     2012     2011     2011     2011     2011
===============================================================================
                 ----------------Percent Change From a Year Ago----------------
Total Net Adds       -1.1%    -5.7%    66.6%    29.6%    17.6%    12.9%
 DoCoMo              -8.9%   -36.0%   153.4%    26.7%    55.5%    83.5%
  FOMA (3G)        -115.1%  -165.1%   -96.6%   -94.2%   -52.8%   -22.6%
  mova (2G)            n/a      n/a      n/a      n/a      n/a      n/a
  Xi               4567.6% 85766.0% 39911.1%      n/a      n/a      n/a
 KDDI                34.8%   170.3%   208.5%    80.0%   237.2%    37.1%
  au                 34.8%   170.3%   208.5%    80.0%   237.2%    37.1%
 Softbank Mobile      5.2%    -5.8%    16.1%    12.8%   -23.6%   -17.1%

                 ------------------------Market Share--------------------------
 DoCoMo              25.9%    17.4%    39.0%    17.3%    15.2%    29.5%
 KDDI                30.0%    36.7%    26.7%    23.0%    33.4%    18.4%
 Softbank Mobile     44.1%    45.9%    34.3%    48.4%    42.0%    40.6%
 eMobile               n/a      n/a      n/a    11.3%     9.3%    11.5%
Total               100.0%   100.0%   100.0%   100.0%   100.0%   100.0%

===============================================================================
                      Feb.     Jan.     Dec.     Nov.     Oct.    Sept.
                      2012     2012     2011     2011     2011     2011
===============================================================================
                 ------------------Cumulative Market Share---------------------
 DoCoMo              47.3%    47.4%    47.5%    47.6%    47.8%    47.9%
 KDDI                27.4%    27.4%    27.3%    27.3%    27.4%    27.3%
 Softbank Mobile     22.4%    22.3%    22.2%    22.1%    21.9%    21.8%
 eMobile               n/a      n/a      n/a     3.0%     2.9%     2.9%
Total               100.0%   100.0%   100.0%   100.0%   100.0%   100.0%
                 -------------Cumulative 3G Subscribers (mln)*-----------------
 DoCoMo             57.755   57.802   57.962   57.953   57.942   57.862
 KDDI               34.612   34.479   34.223   34.004   33.760   33.558
 Softbank Mobile    28.346   28.062   27.835   27.458   27.146   26.898
===============================================================================

NOTE1: Levels are in thousands. Percent changes and market share

calculated by Bloomberg News.

*3G is high-speed wireless internet access services.

Figures are cumulative total. NOTE2: Vodafone K.K. was renamed to Softbank Mobile from October 1, 2006. NOTE3: TU-KA service was discontinued in March, 2008. NOTE4: As of January 2012, eMobile stopped issuing monthly

subscriber figures.

To contact the reporter on this story: Minh Bui in Tokyo at mbui@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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