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Apple Chief Cook Unveils Updated User Interface for Television Set-Top Box

Apple Inc. (AAPL) Chief Executive Officer Tim Cook unveiled an updated version of the company’s Apple TV set-top box with a new user interface.

At an event in San Francisco today, Cook said the Apple TV device, which is plugged into a television, has a so-called mirroring function so video from a user’s mobile devices can be played on TV. Photos taken from an iPhone will wirelessly synch using Apple TV, he said. The device goes on sale March 16 for $99.

To contact the reporter on this story: Adam Satariano in San Francisco at asatariano1@bloomberg.net

To contact the editor responsible for this story: Jillian Ward at jward56@bloomberg.net

March 7 (Bloomberg) -- Tim Cook, chief executive officer of Apple Inc., says the company has "its feet firmly planted in the post-PC future." He speaks at an event in San Francisco. (This is an excerpt from the event. Source: Bloomberg)

March 7 (Bloomberg) -- Tim Cook, chief executive officer of Apple Inc., and Eddy Cue, senior vice president of Internet software and services, unveil an update of the Apple TV set-top box, which features a new user interface and a so-called mirroring function that allows video from a user’s mobile devices be played on TV. They speak at an event in San Francisco. (This is an excerpt from the event. Source: Bloomberg)

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