BroadSign International Files for Bankruptcy With Plan to Sell Most Assets

BroadSign International Inc., a maker of software for operating digital signs, sought bankruptcy protection from creditors and said it intends to auction almost all its assets.

The company, based in Boise, Idaho, listed debt of $10 million to $50 million and assets of $1 million to $10 million in Chapter 11 documents filed today in U.S. Bankruptcy Court in Wilmington, Delaware. Two affiliates also sought court protection.

“The most effective way to maximize the value of their estates for the benefit of creditors is to complete a prompt sale of substantially all their assets,” BroadSign Chief Executive Officer Brian Dusho said in court documents.

BroadSign and its affiliates are insolvent and income is “insufficient to continue their operations without an infusion of further capital,” Dusho said. The company will seek court approval to borrow as much as $328,295 to help fund operations until it completes the sale.

The company’s software is used to manage digital advertising across formats such as billboards, kiosks and public transportation. BroadSign operates displays for airports, subway systems, highways or supermarkets in Canada, the U.K., Scandinavia, Spain and Singapore, according to its website and news releases.

BroadSign and its affiliates owe their 20 largest unsecured creditors about $2.3 million, court papers show. Olton Management is the largest, with a $1.3 million claim.

The case is In re BroadSign International Inc., 12-10789, U.S. Bankruptcy Court, District of Delaware (Wilmington).

To contact the reporter on this story: Michael Bathon in Wilmington, Delaware, at mbathon@bloomberg.net; Phil Milford in Wilmington, Delaware at pmilford@bloomberg.net.

To contact the editor responsible for this story: John Pickering at jpickering@bloomberg.net.