Amazon, Bookstore Group Settle Suit Over Advertising Claims

Amazon.com Inc. (AMZN) and a trade group for college bookstores settled a lawsuit over Amazon’s advertising for textbook discounts, the group said.

The biggest online retailer was advertising discounts of 30 percent on new college textbooks and 90 percent on used ones. In May, Amazon asked a federal court in Seattle, where the company is based, to declare that its advertising wasn’t false or misleading.

Amazon provided the methodology by which it substantiates its savings claims to the National Association of College Bookstores Inc., the group said in an e-mailed statement today. While not endorsing the methodology or the results obtained, the trade group agreed there’s no current dispute about the advertising claims, according to the statement.

Amazon and the group agreed not to challenge each other about the advertising claims for one year. The settlement didn’t include an exchange of money, the group said.

Mary Osako, spokeswoman for Amazon, didn’t immediately return an e-mail message seeking comment about the settlement.

The case is Amazon.com v. National Association of College Stores Inc., 11-754, U.S. District Court, Western District of Washington (Seattle).

To contact the reporter on this story: Karen Gullo in San Francisco at kgullo@bloomberg.net

To contact the editor responsible for this story: Michael Hytha at mhytha@bloomberg.net

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