Knicks-Heat Ticket Prices Double as Lin Phenomenon Extends to Miami Arena

The Jeremy Lin road show is about to begin, doubling ticket prices as the New York Knicks visit the Miami Heat tomorrow.

The Knicks, who are 8-2 since Lin thrust himself into the spotlight by coming off the bench to score 25 points in a Feb. 4 win against New Jersey, end a five-game home stand tonight against the Atlanta Hawks. They then will play five of the following six on the road, also taking a six-day layoff for the All-Star break after the game tomorrow night at AmericanAirlines Arena in Miami.

The average resale ticket price to the Heat game is $510, more than double the $219 average price for Miami’s other contests this season, according to TiqIQ, an event ticket aggregator for the online resale market.

The highest-priced seat to watch the Knicks take on Heat All-Stars LeBron James, Dwyane Wade and Chris Bosh is going for $9,400, according to TiqIQ, while the average price has more than doubled since the day after Lin, a second-year National Basketball Association player, made his first career start on Feb. 6.

Lin, the first Harvard University graduate to play in the NBA since Ed Smith in 1953-54 and the first Chinese- or Taiwanese-American to play in the league, has averaged 24.6 points and 8.5 assists per contest during the 10-game stretch, sending ticket prices, television ratings and international interest in his story soaring. The attention has come to be known as “Linsanity.”

The 23-year-old Lin never got in the lineup during New York’s first game at the Heat, a 99-89 loss on Jan. 27 that drew 19,707 fans, fewer than the team’s current average of 19,918 a game.

Hawks Tickets

Ticket prices for New York’s game tonight against the Hawks (19-13) at Madison Square Garden are averaging $565, 73 percent higher than the team’s $326 season average, according to TiqIQ.

Lin will play in the All-Star Rising Stars Challenge on Feb. 24, two days before teammate Carmelo Anthony starts the All-Star Game in Orlando.

The Knicks host the Cleveland Cavaliers on Feb. 29 and then play four straight road games: at the Boston Celtics, defending NBA champion Dallas Mavericks, San Antonio Spurs and Milwaukee Bucks.

New York is 16-17, four games behind the Atlantic Division- leading Philadelphia 76ers. The Heat are 26-7, five games in front of the Orlando Magic in the Southeast Division.

To contact the reporter on this story: Mason Levinson in New York at mlevinson@bloomberg.net.

To contact the editor responsible for this story: Michael Sillup at msillup@bloomberg.net.

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