Porsche Names New SUV Macan Ahead of 2013 Market Introduction
Porsche SE (PAH3), the maker of the 911 sports car, will introduce a sport-utility vehicle under the name Macan in 2013.
The vehicle, previously known under the working title Cajun, will be produced at Porsche’s Leipzig factory and will be a sportier version of the best-selling Cayenne, the Stuttgart, Germany-based manufacturer said today in a statement.
“The Macan combines all the characteristics of a sports car with the advantages of an SUV and is a real Porsche,” sales chief Bernhard Maier said in the statement.
The vehicle’s name stems from the Indonesian word for tiger, Porsche said. It will be the carmaker’s fifth model line after the 911, Boxster roadster, Cayenne, and Panamera four-door coupe.
To contact the reporter on this story: Chris Reiter in Berlin at creiter2@bloomberg.net
To contact the editor responsible for this story: Chad Thomas at cthomas16@bloomberg.net
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