PepsiCo Inc. will sell its Quaker oats products in Russia under the Chudo brand that it acquired along with dairy producer OAO Wimm-Bill-Dann, Vedomosti reported, citing the company.
PepsiCo, which sold $2.7 billion of Quaker oats in North America last year, estimates the Russian market for hot cereals at $218 million a year, making it Europe’s largest after the U.K., the Moscow-based newspaper said.
PepsiCo may consider selling some of its Russian brands abroad, Vedomosti said. Chudo is the Russian word for miracle.
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