PepsiCo Renames Quaker Oats for Sales in Russia, Vedomosti Says

PepsiCo Inc. will sell its Quaker oats products in Russia under the Chudo brand that it acquired along with dairy producer OAO Wimm-Bill-Dann, Vedomosti reported, citing the company.

PepsiCo, which sold $2.7 billion of Quaker oats in North America last year, estimates the Russian market for hot cereals at $218 million a year, making it Europe’s largest after the U.K., the Moscow-based newspaper said.

PepsiCo may consider selling some of its Russian brands abroad, Vedomosti said. Chudo is the Russian word for miracle.

To contact the reporter on this story: Ilya Khrennikov in Moscow at ikhrennikov@bloomberg.net

To contact the editor responsible for this story: John Viljoen at jviljoen@bloomberg.net

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