NBC Says Super Bowl Live Stream Drew Record 2.11 Million Online Viewers

NBC’s live stream of the Super Bowl attracted 2.11 million users, the network said.

The game was the most-watched single online sporting event, NBC, a unit of Comcast Corp. (CMCSA), said today in an e-mailed statement, citing data from researchers Omniture and mDialog.

To contact the reporter on this story: Andy Fixmer in Los Angeles at afixmer@bloomberg.net

To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net

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