Nasdaq Cuts Trading Time for Co-Location Clients, Boosts Power

Nasdaq OMX Group Inc., the second- largest U.S. equity exchange operator, said it’s boosting power, capacity and speed for electronic traders willing to pay for the fastest access to its markets.

The New York-based exchange announced two services for clients who place their computer servers in Nasdaq OMX’s data center. The so-called Super Cab plan offers customers as much as 17 kilowatts of power. The 40G service will cut latency, or the time to trade, by an average of 7 microseconds compared with the current 10G program, Nasdaq OMX said.

Market operators such as Nasdaq OMX, NYSE Euronext and Deutsche Boerse AG are boosting the services they offer to increase the use of co-location, in which customers place servers near the exchange’s systems that match buy and sell orders. The setup allows firms to reduce the time it takes to receive an execution or confirm that their order was canceled.

Nasdaq OMX posted fourth-quarter earnings last week that beat projections as revenue climbed. Earnings were 63 cents a share excluding some items such as debt refinancing and a charge for an investment in Dubai Financial Market, topping the 61-cent average estimate of 19 analysts surveyed by Bloomberg.

To contact the reporter on this story: Nandini Sukumar in London at nsukumar@bloomberg.net

To contact the editor responsible for this story: Andrew Rummer at arummer@bloomberg.net

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