Japan’s January New Mobile Phone Service Subscribers

(Corrects DoCoMo's net new subscriber figure for January)

Following is the table for net new mobile phone service subscribers as reported by the service providers.

===============================================================================
                      Jan.     Dec.     Nov.     Oct.    Sept.     Aug.
                      2012     2011     2011     2011     2011     2011
===============================================================================
                 -----------------Net New Subscribers (000’s)------------------
Total Net Adds       493.5   1101.5    644.7    589.1    679.8    569.1
 DoCoMo               85.8    429.9    111.6     89.6    200.8    182.1
  FOMA (3G)         -160.4      9.2     10.9     79.7    186.4    167.4
  mova (2G)          -75.0    -69.9    -65.9    -83.7    -78.0    -75.9
  Xi                 321.1    490.5    166.7     93.6     92.4     90.5
 KDDI                181.1    294.3    148.1    196.9    125.3     73.0
  au                 181.1    294.3    148.1    196.9    125.3     73.0
 Softbank Mobile     226.6    377.3    312.0    247.6    275.7    239.0
 eMobile               n/a      n/a     73.0     55.0     78.0     75.0

===============================================================================
                      Jan.     Dec.     Nov.     Oct.    Sept.     Aug.
                      2012     2011     2011     2011     2011     2011
===============================================================================
                 ----------------Percent Change From a Year Ago----------------
Total Net Adds       -5.7%    66.6%    29.6%    17.6%    12.9%     8.5%
 DoCoMo             -36.0%   153.4%    26.7%    55.5%    83.5%    45.1%
  FOMA (3G)        -165.1%   -96.6%   -94.2%   -52.8%   -22.6%   -38.4%
  mova (2G)            n/a      n/a      n/a      n/a      n/a      n/a
  Xi              85766.0% 39911.1%      n/a      n/a      n/a      n/a
 KDDI               170.3%   208.5%    80.0%   237.2%    37.1%    29.0%
  au                170.3%   208.5%    80.0%   237.2%    37.1%    29.0%
 Softbank Mobile     -5.8%    16.1%    12.8%   -23.6%   -17.1%   -17.3%

                 ------------------------Market Share--------------------------
 DoCoMo              17.4%    39.0%    17.3%    15.2%    29.5%    32.0%
 KDDI                36.7%    26.7%    23.0%    33.4%    18.4%    12.8%
 Softbank Mobile     45.9%    34.3%    48.4%    42.0%    40.6%    42.0%
 eMobile               n/a      n/a    11.3%     9.3%    11.5%    13.2%
Total               100.0%   100.0%   100.0%   100.0%   100.0%   100.0%

===============================================================================
                      Jan.     Dec.     Nov.     Oct.    Sept.     Aug.
                      2012     2011     2011     2011     2011     2011
===============================================================================
                 ------------------Cumulative Market Share---------------------
 DoCoMo              47.4%    47.5%    47.6%    47.8%    47.9%    48.0%
 KDDI                27.4%    27.3%    27.3%    27.4%    27.3%    27.4%
 Softbank Mobile     22.3%    22.2%    22.1%    21.9%    21.8%    21.7%
 eMobile               n/a      n/a     3.0%     2.9%     2.9%     2.9%
Total               100.0%   100.0%   100.0%   100.0%   100.0%   100.0%
                 -------------Cumulative 3G Subscribers (mln)*-----------------
 DoCoMo             57.802   57.962   57.953   57.942   57.862   57.676
 KDDI               34.479   34.223   34.004   33.760   33.558   33.427
 Softbank Mobile    28.062   27.835   27.458   27.146   26.898   26.623
===============================================================================

NOTE1: Levels are in thousands. Percent changes and market share

calculated by Bloomberg News.

*3G is high-speed wireless internet access services.

Figures are cumulative total. NOTE2: Vodafone K.K. was renamed to Softbank Mobile from October 1, 2006. NOTE3: TU-KA service was discontinued in March, 2008. NOTE4: As of January 2012, eMobile stopped issuing monthly

subscriber figures.

To contact the reporter on this story: Theresa Barraclough in Tokyo at tbarraclough@bloomberg.net

To contact the editor responsible for this story: Marco Babic at mbabic@bloomberg.net

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