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Google+ Social Site Opened Up to Anyone 13 or Older, With New Protections

Enlarge image Internet Cafe

Internet Cafe

Internet Cafe

Sim Chi Yin/The New York Times/Redux

An internet cafe in Beijing.

An internet cafe in Beijing. Photographer: Sim Chi Yin/The New York Times/Redux

Enlarge image Google

Google

Google

David Paul Morris/Bloomberg

An attendee uses the Google Earth booth during the Google I/O conference in San Francisco.

An attendee uses the Google Earth booth during the Google I/O conference in San Francisco. Photographer: David Paul Morris/Bloomberg

Google Inc. (GOOG) opened its social- networking site to anyone 13 or older and added features to protect teenagers’ safety, helping the company compete with Facebook Inc., which has similar age requirements.

The Google+ service, until now limited to users 18 and up, will be available to all teenagers, except those in Spain, South Korea and Netherlands, where the age requirements are higher, the company said. New safety enhancements, meanwhile, will help control who can contact teens online and put restrictions on group video chats.

“With Google+, we want to help teens build meaningful connections online,” Bradley Horowitz, a vice president in charge of the service, said today on his Google+ page. “We also want to provide features that foster safety alongside self- expression.”

Google+, unveiled last June, is the company’s latest effort to push back against Facebook, the largest social-networking service in the world. Google’s service has more than 90 million users, up from more than 40 million in October, Chief Executive Officer Larry Page said earlier this month. Facebook has more than 800 million.

The company also announced that Google+ will be integrated into Google Earth as part of an upgrade to the service. That means users can more easily share maps such as maps of mountains or oceans, with friends.

Google shares were little changed today, closing at $568.10. The Mountain View, California-based company climbed 8.7 percent in value last year.

To contact the reporter on this story: Brian Womack in San Francisco at bwomack1@bloomberg.net

To contact the editor responsible for this story: Tom Giles at tgiles5@bloomberg.net

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