Netflix Replaces Marketing Chief After User Revolt
(Corrects Friedland’s previous role in final paragraph.)
Netflix Inc. (NFLX), the mail-order DVD and movie-streaming service, is replacing its top marketing exective after a customer revolt over changes to prices and terms.
Leslie Kilgore, chief marketing officer for the past 12 years, will leave that post and join the board, Los Gatos, California-based Netflix said today in a statement. She will be replaced by Jessie Becker on an interim basis while the company searches for a permanent replacement.
Jonathan Friedland, who joined Netflix as vice president of global corporate communications in February, was named chief communications officer.
To contact the reporter on this story: Anthony Palazzo in Los Angeles at apalazzo@bloomberg.net
To contact the editor responsible for this story: Anthony Palazzo at apalazzo@bloomberg.net
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