LG Electronics Targets to Raise TV Sales 20% This Year, Helped by 3-D Sets
LG Electronics Inc. (066570), the world’s second-largest maker of televisions, said it aims to boost TV sales 20 percent this year, helped by models showing 3-D images.
LG targets to sell about 30 million liquid-crystal display TVs this year, compared with about 25 million sets sold in 2011, Lee Kwan Sup, a vice president at the TV business, said in Seoul today. LG aims to become the largest seller of 3-D TVs this year and capture about 25 percent of the global market for such products, according to a company statement.
The Seoul-based company and its bigger competitor Samsung Electronics Co. (005930) are turning to 3-D and Internet technologies to lure buyers. Global shipments of LCD TVs may have reached 206 million units last year, falling short of an earlier projection of 211 million units, researcher DisplaySearch said in October.
LG also plans to start selling TVs using the organic light- emitting diode, or OLED, technology, which produces sharper images than LCD, in the second half of this year, the company said earlier this month.
To contact the reporters on this story: Jun Yang in Seoul at jyang180@bloomberg.net;
To contact the editors responsible for this story: Michael Tighe at mtighe4@bloomberg.net;
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