China Mobile Ranked as China’s Most Valuable Brand

Following is a table ranking Chinese brands from Millward Brown’s BrandZ Top 50 Most Valuable Chinese Brands 2012.

The rankings are based on a combination of financial data and consumer opinions to determine a dollar value for the brand.

Valuations are in millions of U.S. Dollars.

==============================================================================
                                                                   Brand Value
Rank Company                     Business                              US$ mln
==============================================================================
1    China Mobile                Telecommunications Operation           53,607
2    ICBC                        Financial Institution                  43,910
3    Construction Bank of China  Financial Institution                  21,981
4    Bank of China               Financial Institution                  18,643
5    Agricultural Bank of China  Financial Institution                  17,329
6    Baidu                       Search Engine                          16,256
7    China Life                  Insurance provider                     15,253
8    Sinopec                     Oil & Gas Prod / Distributor           13,791
9    PetroChina                  Oil & Gas Prod / Distributor           13,755
==============================================================================
                                                                   Brand Value
Rank Company                     Business                              US$ mln
==============================================================================
10   Tencent                     Internet Service Portal                12,624
11   China Telecom               Telecommunications Operation           10,860
12   Ping An                     Insurance                               9,715
13   Moutai                      Alcohol                                 9,129
14   China Merchants Bank        Financial Institution                   8,498
15   China Unicom                Telecommunications Operation            6,254
16   Air China                   Airline                                 4,731
17   Wu Liang Ye                 Liquor Producer                         4,037
18   Mengniu                     Dairy Mfg / Distributor                 3,446
19   CPIC                        Insurance                               3,434
20   Chang Yu                    Wine Producer & Retailer                3,223
21   Suning                      Consumer Electronics Retailer           2,415
22   Yili                        Dairy Mfg / Distributor                 2,403
23   Lenovo                      Computer Hardware Manufacturer          2,319
24   China Eastern               Airline                                 2,245
25   Sina                        Web Portal                              1,905
26   Yunnan Baiyao               Herbal Remedy Producer                  1,897
==============================================================================
                                                                   Brand Value
Rank Company                     Business                              US$ mln
==============================================================================
27   Gree                        Air Conditioning Mfg & Retail           1,632
28   China Southern Airlines     Airline                                 1,610
29   Haier                       Household Appliance Manufacturer        1,584
30   Metersbonwe                 Casual Wear Producer & Retailer         1,525
31   Midea                       Household Appliance Manufacturer        1,450
32   Shuanghui                   Meat Processor                          1,286
33   Gome                        Consumer Electronics Retailer           1,232
34   Tsingtao                    Beer Producer                           1,118
35   Renren                      Internet Service Portal                 1,090
36   Tong Ren Tang               Herbal Remedy Producer                  1,026
37   Li-Ning                     Sportswear Manufacturer                 1,020
38   Hua Xia Bank                Financial Institution                     932
39   Snow                        Beer Producer                             921
40   Ctrip                       e-Commerce                                804
41   ANTA                        Sportswear Manufacturer                   627
42   Yanjing Beer                Beer Producer                             591
43   Bright                      Dairy Mfg / Distributor                   534
==============================================================================
                                                                   Brand Value
Rank Company                     Business                              US$ mln
==============================================================================
44   CRSanjiu                    Pharmaceutical Manufacturer               485
45   Septwolves                  Apparel                                   453
46   Hainan Airlines             Airline                                   427
47   Fulinmen                    Cooking Oil & Rice Producer               380
48   BYD                         Car Manufacturer                          353
49   Sohu                        News, Information & Search                326
50   361                         Sportswear Manufacturer                   303
==============================================================================

Source: Millward Brown

To contact the reporter on this story: Ailing Tan in Singapore at atan193@bloomberg.net

To contact the editor responsible for this story: Michael Munoz at mjmunoz@bloomberg.net

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